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Ethos & Values

Be Your Best

At Goodwin, we are committed to transforming the life chances of our students, ensuring that all are supported and encouraged to achieve their personal best. We deliver this through the BEST Agenda -‘Be Your Best’ with BEST being an acronym for B = Brilliance, E = Enrichment, S = Society and T = Thinking.


At Goodwin Academy, you will be supported to be brilliant in everything you do.

Our ethos is to encourage our students to be their best self, striving for brilliance in all areas of their learning. Students at Goodwin develop an understanding that in order to achieve, there has to be challenge and overcoming these difficult situations helps build resilience; this is part of the journey towards any form of success, big or small.

Examples of Brilliant activities include:

  • Commitment to academic studies
  • 100% attendance and punctuality
  • Representing the school
  • Raising personal aspirations


At Goodwin Academy, you will encounter a variety of educational opportunities outside of the classroom.

Many learning opportunities take place outside of the classroom, each experience enables our students to engage with and be able to embrace with the world around them. Cultural Capital is an important part of a well-rounded education, encouraging students to take themselves out of their comfort zone and see a world of opportunities.

Examples of Enrichment activities include:

  • Trips and visits
  • Sporting activities and Duke of Edinburgh
  • Performances and productions
  • Work Experience


At Goodwin Academy, you will be encouraged to develop as a responsible, active and informed world citizen, demonstrating mutual respect, empathy and community spirit.

We live in a global community and as such, it is essential that our students understand the roles and responsibilities that are valued in society. Students at Goodwin are not only active in the immediate community of Deal, but also working with national and international agencies to support those who are less fortunate than ourselves.

Examples of Society activities include:

  • Charity events
  • Student leadership
  • Community outreach
  • Political engagement


At Goodwin Academy, you will join a global community of thinkers.

As a “Thinking School”, students are supported to think for themselves through the development of a thorough understanding of thinking tools that are used to aid and monitor their own progress. Research from the University of Exeter highlights that students who attend a “Thinking School” on average achieve one GCSE grade higher in comparison to pupils starting at the same point at a non “Thinking school”.

Other benefits of attending a “Thinking School” include:

  • Develops skilled, independent, reflective learners
  • Improves motivation
  • Creates a vibrant, collaborative learning environment
  • Improves discipline and attendance
  • Arms learners with the skills to be able to succeed in an ever-changing future
  • Improves attitudes, behaviours and coping strategies
  • Prepares students with the communication and thought processes required for university and job interviews

Examples of Thinking activities include:

  • Thinking Maps
  • CORT Tools
  • De Bono’s Thinking Hats
  • Thinking Keys


Goodwin Gateways

The Goodwin Gateways aim to instil positive habits of mind to enable students to become independent and creative learners, providing them with transferable tools that can support them on the journey to achieving their goals. Each of the Gateways has been chosen specifically to fit the needs of Goodwin Academy students, so that they become confident, well-rounded and contented individuals.

Persistence is a hard habit to develop but at Goodwin the teaching and support mechanisms allow students to grow in confidence. Therefore, when faced with a challenge or experience with a sense of falling short, young people must be able to pick themselves up and carry on the journey to success.

Striving for Accuracy allows our students to gain an understanding of the importance of doing a job well, when entering a world full of competition our young people need to stand out by hitting the mark.

Listening with understanding and empathy is probably one of the most important habits of mind, the world is shrinking and our young people will encounter others who are not from the same background or who hold the same values as them.

One mind can conceive amazing inventions, but just think what many minds working together can innovate, this is what thinking interdependently is about. Sometimes sharing thoughts and ideas can be daunting but as with any walk of life team work enables individual success as well as team achievement.

Those who communicate well and who can convey their thoughts clearly can achieve beyond their capability. We take it for granted that people know how to communicate or to comprehend what is being said, this is not always the case and we need to allow our students to be confident communicators in whatever situation they may find themselves.

Transferable knowledge allows us to use what we already know to help us learn something new. At Goodwin Academy, we aim to lay foundations of learning across subjects upon which students can build strong knowledge bases.

Are we always truly clear about our thought processes and about the ideas that form our opinions? We will understand others better and therefore empathise more successfully if we have an understanding of what shapes us and thinking about our thinking is key.

Our children will leave school and enter into jobs that do not currently exist. Therefore, it is important that they are encouraged to create, imagine, innovate and stretch traditional ideas so that they are the engineers, inventors and employers of the future.

Goodwin Gateways