Within the Creative Media Curriculum, we want to enable learners to acquire technical knowledge and technical skills in vocational contexts by investigating, exploring and creating media products.
We recognise the value of learning skills, knowledge and vocational attributes. We will broaden the learners’ experience and understanding of sector-specific skills in a practical learning environment.
The main focus is on four areas which cover:
Within the Media Curriculum, we want to develop learners who aspire to brilliance. We have designed a curriculum that is creative, inventive and artistic.
Students live in a media-saturated world. They have an accumulation of differing media that is designed to affect them in some way. From video clips on their phones, to TV ads, to blockbuster movies, to posters at the bus stop, to the music in their headphones, they are surrounded by media messages for most of their waking hours. Media Studies teaches students to begin to analyse and make sense of them all. Students develop and understanding of what the media is trying to communicate — both on an obvious and a less obvious level. They can then analyse how they have been influenced – consciously or subconsciously – by these media messages.
Media Studies helps students to develop an important set of life skills that will help them navigate the rest of their education and then, their working lives. As students experience aspects of cultural diversity, they become more empathetic as they develop a secure understanding of the views and values of other communities.
To support all learners, including SEND, access content we focus on high quality teaching, alongside the use of a wide range of supportive resources including structured pre teaching, support decoding exam questions and modelling answers. We use exemplar material to help support students with their coursework and exam answers. We use retrieval questioning, to build student confidence and develop memory techniques to allow students to recall and understand the key exam content. Where exam arrangements are required in the form of readers, scribes and word processing, we work closely with relevant departments to ensure this provision is provided. Assignments may also be adapted giving extra instructions within BTEC regulations, or breaking down tasks which can then be delivered in smaller ‘chunks’.
At Key Stage 4, our students follow the Pearson Tech Award in Creative Media Production Level 1/Level 2.
|Component number||Component title||GLH||Level||How assessed|
|1||Exploring media products||36||1/2||Internal|
|2||Developing digital media production skills||36||1/2||Internal|
|3||Create a media product in response to a brief||48||1/2||External|
The three components focus on the assessment of knowledge, skills and practices. These are all essential for progression and, therefore, learners need to pass all components in order to achieve the qualification.
The components are interrelated and they are best seen as part of an integrated whole rather than as totally discrete study areas. Learners will normally take this qualification over a two-year period or longer. This means that they must be given the opportunity to build their confidence in understanding the sector, vocational contexts and vocational attributes over a long period before they are assessed. As the interrelated components are not linked to occupational roles, certification is not available at component level.
Proposed structure of the course
|Term 1||Term 2||Term 3||Term 4||Term 5||Term 6|
|Year 10||Component 1 – Exploring Media Products||Component 2 – Developing Digital Media Production Skills|
|Year 11||Component 2 – Developing Digital Media Production Skills||Component 3 – Create a Media Product in Response to a Brief|
Studying this course can lead to further areas of study such as BTEC Level 3 Creative Media Studies. This course is a further development of the Level 2 course. This could lead on to university to pursue careers such as:
The Media Student’s Book – Gill Branston and Roy Stafford
The Story of Film: A concise history of film and an odyssey of international cinema – Mark Cousins
Digital Culture: understanding new media – Glen Creeber and Royston Martin
Key Themes in Media Theory – Dan Laughey
Convergence Culture: Where Old and New Media Collide – Henry Jenkins
Key Concepts and Skills for Media Studies – James Baker