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Business

Twitter Handle

@Goodwin_Vocational

Studying Business introduces pupils to the dynamics of how a business is set up and organised. It enables individuals to enhance their ability to enter the world of work within a wide range of business organisations. Our course provides valuable opportunities to develop key skills such as ICT, Maths, team working and communication, as well as developing confidence and inter-personal skills. At Key Stage 4, the students are able to follow the OCR Cambridge Nationals Enterprise and Marketing course. The structure of the course allows students to complete two coursework-based units focusing on enterprise and marketing of business. There is also an examination that students complete based on previously learnt knowledge.

Our Key Stage 5 students follow the BTEC Nationals Level 3 Business qualification, studying marketing, marketing strategy, international business strategy, accounting and finance through a number of coursework based tasks alongside examined units. All students have the opportunity to take part in a number of extra-curricular activities such as the Student Investor Challenge and the Young Enterprise competition.

Curriculum Intent

Our students will grasp concepts, ideas and learning in an up-to-date, relevant and real-life focussed context. Students will develop an understanding of their own capabilities and reflect on their self-improvement during a dynamic learning journey. Our students will be prepared for their next steps and whether or not they progress onto higher Business Studies courses or linked professions, they will have a richer knowledge and understanding of the processes of Business and be ready to apply them.

Our students will develop the key skills for employment: teamwork, leadership, communication and organisation which will be prevalent throughout their learning experience. Our students will consider the ethical and environmental aspects of Business, allowing them to participate in society as good citizens, whether as employees or employers.

KS4, Year 10 & 11 Business Studies

To support all learners, including SEND, access content we focus on high quality teaching, alongside the use of a wide range of supportive resources including structured pre teaching, support decoding exam questions and modelling answers. We use exemplar material to help support students with their coursework and exam answers. We use retrieval questioning, to build student confidence and develop memory techniques to allow students to recall and understand the key exam content. Where exam arrangements are required in the form of readers, scribes and word processing, we work closely with relevant departments to ensure this provision is provided. Assignments may also be adapted giving extra instructions within OCR regulations, or breaking down tasks which can then be delivered in smaller ‘chunks’.

At KS4, the students follow the OCR Level 1/2 Cambridge National Certificate in Enterprise and Marketing course.

Unit	GLH	Type	Marks	Details
Unit R064: Enterprise and marketing concepts	60	Exam	80	This question paper has two parts: • Part A – comprising 16 multiple choice questions (MCQs). • Part B – comprising short answer questions and three extended response questions. The extended response evaluation question will relate to LO4.
Unit R065: Design a business proposal	30	Coursework	60	The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.
Unit R066: Market and pitch a business proposal	30	Coursework	60	The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.

Proposed structure to the course:

	Term 1	Term 2	Term 3	Term 4	Term 5	Term 6
Year 10	R065 – Design a business proposal		R066 – Market and pitch a business proposal
Year 11	R066 – Market and pitch a business proposal			R064 Enterprise and marketing concepts

Revision links

https://www.bbc.co.uk/bitesize/subjects/zpsvr82

KS5, Year 12 & 13 Business Studies

At KS5, the students follow the Pearson BTEC Level 3 National Extended Certificate Business course.

Unit	GLH	Type	Details
Unit 1 Exploring Business	90	Internal	Coursework unit set by Pearson.
Unit 2 Developing a Marketing Campaign	90	External	• A task set and marked by Pearson and completed under supervised conditions. • Learners will be given a context two weeks before a supervised assessment period in order to carry out research. • The supervised assessment period is undertaken in a single session of three hours. • Submission completed using a computer. • 70 marks.
Unit 3 Personal and Business Finance	120	External	• Written examination set by Pearson. • 2 hours. • 100 marks.
Unit 8 Recruitment and Selection Process	60	Internal	Coursework unit set by Pearson.

Proposed structure to the course

	Term 1	Term 2	Term 3	Term 4	Term 5	Term 6
Year 12	Unit 1 Exploring Business				Unit 3 Personal and Business Finance
Year 13	Unit 2 Developing a Marketing Campaign Two opportunities for the exam Jan and June
	Unit 3 Personal and Business Finance Two opportunities for the exam Jan and June
	Unit 8 Recruitment and Selection Process

Careers

Business Studies can lead to further areas of study such as a Level 3 Business qualification and then on to University. This qualification is useful when considering future employment. The topics and case studies used throughout this course will help you understand the world of work. Business has strong academic and vocational aspects to it.

This course could lead to Business qualifications at University. This qualification allows learners to enter the broad world of Business. Careers include:

Actuarial analyst
Business adviser
Project manager
Accountant
Advertising media buyer
Arts administrator
Banking customer service adviser
Business and financial project manager
Digital marketing officer
Marketing executive
Human resources manager

Links

http://www.beebusinessbee.co.uk/index.php/business-qualifications/btec-nationals-business-level-3

Fundamental British Values

British Values underpin many aspects of the course that we deliver within the Business department. As such, these themes recur in many topics that we teach.

- Rule of law – As part of our GCSE and A Level Business Studies courses, both Business Law and Employment Law are covered in some depth as well as the importance of these laws in determining British liberties and freedoms. Product safety standards are covered in exam content and copyright and patents are covered in exam content.
- Individual liberty – During the course there will be different circumstances of when a customer will be reviewed by the business, this can be seen as a limitation on individual liberty as the business segments the market to suit customers per product.
- Mutual respect and tolerance – In our recruitment units, we analyse the impact of mutual respect, tolerance and equal opportunities when working with employees.
- Equality and Diversity – Discussions and debates on how different ethnic groups and religious beliefs help contribute to the overall success of the global economy are regularly witnessed within business lessons. These are key to students understanding how every individual has a place in today’s society. At all times within the subject, students are encouraged to recognise an individual’s strength and support their development. Students are encouraged to embrace diversity and treat all others with respect both in and out of the classroom.

Goodwin Academy